No more “read more”
The "read more" tag is one of the most heavily used features in WordPress. However, very few bloggers actually take the time to customize it to their benefit. For the few blogging newbies reading this: the "read more" tag is a small snippet of code that you can use to show only excerpts of your posts in the front page of your blog. This is a very useful tool that serves two important purposes: 1) It keeps your blog's home page neat and clean. 2) It entices your visitors to click through your to continue reading your post.
Social proof: The key to success
The only way to succeed with Web 2.0 marketing is by focusing all your efforts to just one clear and precise goal. And this is where most social marketers “get it wrong”. The goal of social marketing is not to generate sales directly from Squidoo, Facebook or YouTube; the goal is to generate something far more valuable for your business: social proof. Ironically, “social proof” has become a buzz-word in the web marketing arena. It has been twisted around so much that most people understand it as a synonym of “testimonials”. But it is much more than that. Testimonials are just one ...
Twitter Marketing 101
In this first episode of Marketing Factor TV, I'll show you the basics of how to use Twitter.com to market your website or blog. This video is an experiment: If the feedback is positive, I'll try to publish videos like this one on a regular basis (on a whole bunch of interesting topics), so please take some time after watching it and leave your comments... :)
New @ MarketingFactor:
You DO judge a book by its cover!
Your mom advised you against it. And yet, you still do it. We all do. Everyday. And what’s worse, we’ve all carried that flaw into our digital lives. Every time you visit a website and every time you... [ Read More ]
Black hat social marketing?
This is precisely the kind of stuff that I wish did not exist (or at least that it’d be kept under wraps). Social marketing strategies so powerful that they put the average online marketer to shame. I’m... [ Read More ]
SEO, Liberty & Justice For All
As you may or may not already know, I’m a big fan of StomperNet (and quite often, they keep giving me reasons to be). The latest one being the review copy they sent me of their two new products: “Stomping... [ Read More ]
Join The Blog Boost Giveaway!
The buzz has already started and people are dubbing this exciting giveaway “a blogger’s dream come true” and “an instant star-maker”. And with good reason… On September 20th,... [ Read More ]
Stomping The Search Engines 2.0!
I am absolutely thrilled. I just got an e-mail from Andy Jenkins over at StomperNet letting me know that I’m one of the select few who were chosen to review the spanking new “Stomping The Search Engines... [ Read More ]