Last night, Amazon CEO Jeff Bezos went on “60 minutes” and announced a newfangled out-of-this-world delivery system using flying commercial drones. But there’s an even better story with a BIG marketing lesson for you…
Mentally strong people have healthy habits. They manage their emotions, thoughts, and behaviors in ways that set them up for success in life. Check out these things that mentally strong people don’t do so that you too can become more mentally strong.
Do emotions sell? Yes, if done right… This article by the conversion wizards over at crazyegg makes a perfect case for spending a LOT more time loading up your sales copy with emotion. As a copywriter, I teach my students that people only buy for emotiona reasons… and then make a bunch of logical excuses […]
A button is always better than a text link, right? Wrong-o, good buddy! Here’s a 5-way test in which the text link beat the button 4x… and a bunch of reasons why you should NEVER assume you know how your audience will respond. I’m a split-test freak. I LOVE to see how an audience responds […]
If you want to earn the trust, loyalty and goodwill of your audience, you must first get to know them deeply. Knowing their needs, wants, desires, fears and pains allows you to craft a much more meaningful and powerful message – one that actually resonates with them. This is especially true for content marketing campaigns. […]
Learn how to write SEO titles that are keyword focused, appealing and shareable, capable of transforming random internet searchers into actual visitors.
You do good work and people want to refer you. That’s the truth, but, hey, we’re all busy and sometimes we need a nudge, a reminder or even a tangible way to easily make referrals that make sense. I’ve been pushing anyone that would listen to create boatloads of high quality, educational content. So, here’s […]
Google’s head of search spam, Matt Cutts, posted a new video today on YouTube clarifying Google’s stance on Advertorials and “native advertising.” Advertorials are editorial-like content that is published because an advertiser has paid the publication to publish the story or the content. Recently, we covered a story on how a major U.K. floral company […]