A niche marketer’s nirvana

Having trouble finding a niche to target and profit from? Don’t fret! All you need to do is take a quick trip through niche marketer’s nirvana and you’ll be well on your way to finding new exciting and profitable niches to dominate.

Were you surprised to find out that link’s destination? You shouldn’t be. The magazine rack is a niche marketer’s best pal… and you’ve just found the biggest and most complete one on this planet.

But how exactly is this used by niche marketers? Well, let me show you how I use it…

Let’s say that I’m looking to get into a new niche. The first step I’ll need to take is do some quick initial research to see my options. On that landing page, you’ll see that the left-side column has a link section called “Categories”. This section has all the categories of magazine subscriptions available at Amazon.

Those categories are NOT niches… they are too wide for niche marketers, so I’ll need to narrow down my search a bit. I do so by visiting one of the categories called “Cooking, Food & Wine” and I’m taken to a new page that lists the most popular publications for this category.

But it’s still too wide… so I take a look at the left column again and now I’m offered a nice and meaty group of sub-categories to look at. This list includes topics like “Beer & Brewing”, “Culinary Arts & Techniques”, “Healthy cooking” and “Outdoor cooking”.

“Healthy cooking” sounds like a good niche, so I take a look there and find that they are offering me four different magazines subscriptions: “Everyday with Rachel Ray”, “Eating Well”, “WeightWatchers Magazine” and “Health magazine”.

This is definitely a good niche. How do I know? Because it has a good number of magazines that are targeting it… which means that there are both enough readers (to buy the magazines) as well as a good number of advertisers (to keep the magazines alive). As a rule of thumb, I never target a niche that doesn’t have at least 2 magazines targeting it.

Next I check the niche for any other available magazines at Magazines.com and MagsDirect.com – two other great resources. In them I find two more magazines that are related to the niche that I’m analyzing: “Cooking Light” and “Light & Tasty”.

Next, I take a look at some of the affiliate and CPA networks I normally use and see that there are plenty of advertisers that I can promote – both initially and as a back-end to my own products (when I decide to go full-force in a niche, I always develop at least one product for it).

Now that I’ve found a good niche, it’s time to move on to the more advanced stages of research (like keyword research, advertiser competition volume in PPC, etc)… but those are topics for other blog posts that I’ll be writing later on.

Using this method, you can find a LOT of different niches to work with. However, I do recommend that you analyze at least 5-10 niches before jumping into one.