No more “read more”

The “read more” tag is one of the most heavily used features in WordPress. However, very few bloggers actually take the time to customize it to their benefit. For the few blogging newbies reading this: the “read more” tag is a small snippet of code that you can use to show only excerpts of your posts in the front page of your blog. This is a very useful tool that serves two important purposes: 1) It keeps your blog’s... [Read More...]

Social proof: The key to success

The only way to succeed with Web 2.0 marketing is by focusing all your efforts to just one clear and precise goal. And this is where most social marketers “get it wrong”. The goal of social marketing is not to generate sales directly from Squidoo, Facebook or YouTube; the goal is to generate something far more valuable for your business: social proof. Ironically, “social proof” has become a buzz-word in the web marketing arena.... [Read More...]

Twitter Marketing 101

In this first episode of Marketing Factor TV, I’ll show you the basics of how to use Twitter.com to market your website or blog. This video is an experiment: If the feedback is positive, I’ll try to publish videos like this one on a regular basis (on a whole bunch of interesting topics), so please take some time after watching it and leave your comments… [Read More...]  Read More →