Black hat social marketing?

This is precisely the kind of stuff that I wish did not exist (or at least that it’d be kept under wraps). Social marketing strategies so powerful that they put the average online marketer to shame. I’m talking about the shady tactics that a select few from the underground elite are using right now to completely dominate the search engines. But not with a #1 rank… no… that’s not good enough for them… their techniques... [Read More...]

The social “LOL” experiment!

While surfing the web today, I came across what has to be the funniest social marketing campaign ever created. It is called “The Skype laughter chain” and it is pure genius. The entire social media campaign is based on the concept that laughter is contagious (even more so than a yawn)… And they prove it to the world with an ever growing viral chain of videos of skype users cracking up one after the other. [Read More...]  Read More →

Marketing with “Yahoo Answers”

Did you know that Yahoo Answers is the #2 reference site on the internet? It’s right behind Wikipedia, and yet, it is often overlooked by most as part of an overall internet marketing plan. However, because of its high traffic, it deserves serious consideration. If you aren’t familiar with it, Yahoo Answers is a place where people can ask a question about any topic and people can post replies. The person who asked the question chooses... [Read More...]

Social proof: The key to success

The only way to succeed with Web 2.0 marketing is by focusing all your efforts to just one clear and precise goal. And this is where most social marketers “get it wrong”. The goal of social marketing is not to generate sales directly from Squidoo, Facebook or YouTube; the goal is to generate something far more valuable for your business: social proof. Ironically, “social proof” has become a buzz-word in the web marketing arena.... [Read More...]

Twitter Marketing 101

In this first episode of Marketing Factor TV, I’ll show you the basics of how to use Twitter.com to market your website or blog. This video is an experiment: If the feedback is positive, I’ll try to publish videos like this one on a regular basis (on a whole bunch of interesting topics), so please take some time after watching it and leave your comments… [Read More...]  Read More →

Are you LinkedIn?

If you are a professional with a large network of associates and co-workers or if you are self-employed and network for the purposes of finding new clients, then you need to be LinkedIn. LinkedIn is a Web 2.0 social network for business professionals that makes you more approachable and gives clients, associates and customers another way to contact you. As social networking increases in popularity people will seek out these means of contacting you... [Read More...]

Is YouTube your best option?

Video statistics these days are quite staggering. According to Google Trends, more people online are searching for online videos than they are searching for shopping or news. That’s an amazing thing, because just a couple years ago, most industry experts swore that “shopping” was the pinnacle of the web and nothing would ever surpass it in search volume. The experts were wrong… by a LOT. This makes the following stats even... [Read More...]