PPC + High CI score = BIG profits!
It’s a sad fact: The vast majority of PPC campaigns are bottomless money-pits. Month after month, advertisers throw money into pay-per-click without even understanding how it works.
This, has driven hundreds (maybe thousands) of webmasters to drop PPC altogether and try to find new ways to advertise their websites online.
While there are many reasons why a PPC campaign can fail, the most common one is when advertisers target the wrong set of keywords.
