You DO judge a book by its cover!

Your mom advised you against it. And yet, you still do it. We all do. Everyday. And what’s worse, we’ve all carried that flaw into our digital lives. Every time you visit a website and every time you check out an ebook that catches your interest. You judge it by its looks first… before even reading the headline. And it’s completely natural, images draw our eyes more than words. And only once our mind is comfortable with what... [Read More...]

Black hat social marketing?

This is precisely the kind of stuff that I wish did not exist (or at least that it’d be kept under wraps). Social marketing strategies so powerful that they put the average online marketer to shame. I’m talking about the shady tactics that a select few from the underground elite are using right now to completely dominate the search engines. But not with a #1 rank… no… that’s not good enough for them… their techniques... [Read More...]

The Kingspoint Project Review

Who said you can’t buy SEO traffic? No, I’m not talking about PPC, I’m talking about real (natural search) visitors landing on your site directly from the search engine results pages… the kind that google and yahoo don’t sell. I recently got a promo e-mail from one of the web marketers I respect the most. His name: Keith Baxter. In his e-mail Keith was making some pretty bold claims about his new traffic generation system:... [Read More...]

Viral Marketing Basics

“Going viral” is a buzz term used to describe the electronic version of word-of-mouth advertising. Therefore, “Viral marketing” is the act of promoting a product or service by different means that facilitate its viral growth online. A viral marketing campaign, however, is not easy to accomplish. It needs to be carefully planned and then executed with surgical precision to avoid puncturing the thin veil of trust of internet... [Read More...]

Uber-profitable memberships

“Attrition” is the most feared word among membership site owners. After all, the only way to keep a membership site alive is by billing customers month after month. If your members leave after just one or two months, you have no business. Period. Most membership site owners fight attrition on a regular basis. But there are a few members-only websites out there that not only have zero attrition… but they also have a line of customers... [Read More...]