A sneaky trick to “go viral”
Back in 1999, before all the rage about “online video†existed, the most popular thing people would share were pictures. Some of these photos and illustrations were the very first real-world examples of “going viralâ€.
Then, in late 2000, a computer programmer and part-time DJ from Kansas called Jeffrey Ray Roberts took all the photos, modified them to fit his latest music creation and turned them into the single most watched flash file ever created: “All Your Base Are Belong To Usâ€.
By leveraging the existing popularity of the photos, he was able to promote his music to the world. And unknowingly sparked an internet and pop-culture phenomenon that lasted for years.
