The social “LOL” experiment!

While surfing the web today, I came across what has to be the funniest social marketing campaign ever created. It is called “The Skype laughter chain” and it is pure genius. The entire social media campaign is based on the concept that laughter is contagious (even more so than a yawn)… And they prove it to the world with an ever growing viral chain of videos of skype users cracking up one after the other. [Read More...]  Read More →

Social proof: The key to success

The only way to succeed with Web 2.0 marketing is by focusing all your efforts to just one clear and precise goal. And this is where most social marketers “get it wrong”. The goal of social marketing is not to generate sales directly from Squidoo, Facebook or YouTube; the goal is to generate something far more valuable for your business: social proof. Ironically, “social proof” has become a buzz-word in the web marketing arena.... [Read More...]