The social “LOL” experiment!

While surfing the web today, I came across what has to be the funniest social marketing campaign ever created. It is called “The Skype laughter chain” and it is pure genius. The entire social media campaign is based on the concept that laughter is contagious (even more so than a yawn)… And they prove it to the world with an ever growing viral chain of videos of skype users cracking up one after the other. [Read More...]  Read More →

A sneaky trick to “go viral”

Back in 1999, before all the rage about “online video” existed, the most popular thing people would share were pictures. Some of these photos and illustrations were the very first real-world examples of “going viral”. Then, in late 2000, a computer programmer and part-time DJ from Kansas called Jeffrey Ray Roberts took all the photos, modified them to fit his latest music creation and turned them into the single most watched... [Read More...]

Viral Marketing Basics

“Going viral” is a buzz term used to describe the electronic version of word-of-mouth advertising. Therefore, “Viral marketing” is the act of promoting a product or service by different means that facilitate its viral growth online. A viral marketing campaign, however, is not easy to accomplish. It needs to be carefully planned and then executed with surgical precision to avoid puncturing the thin veil of trust of internet... [Read More...]

Social proof: The key to success

The only way to succeed with Web 2.0 marketing is by focusing all your efforts to just one clear and precise goal. And this is where most social marketers “get it wrong”. The goal of social marketing is not to generate sales directly from Squidoo, Facebook or YouTube; the goal is to generate something far more valuable for your business: social proof. Ironically, “social proof” has become a buzz-word in the web marketing arena.... [Read More...]

Battle of the bloggers

I’m talking about the Conn/Cow Controversy. Is it a publicity stunt? Is it a real competition? We’ll all find out sooner rather than later, but the fact remains that the resulting case study could turn out to be a very valuable lesson for new bloggers trying to learn how to make money online. It all started a few days ago when Garry Conn published on his blog an exposé about of how the owner of JohnCow.com (his name is still unknown,... [Read More...]

Is Mark Joyner a moron?

Watch out! Mark Joyner – the father of mind control marketing – has decided to make a big splash in the blogosphere. And it’s worth your time taking a good look at how he’s going to do it. In a very bold move (typical of him), Mark is calling himself a “blogging moron” and at the same time releasing a free course about blogging. While most marketers would consider that to be suicide, I consider it to be sheer... [Read More...]