The social “LOL” experiment!

While surfing the web today, I came across what has to be the funniest social marketing campaign ever created. It is called “The Skype laughter chain” and it is pure genius. The entire social media campaign is based on the concept that laughter is contagious (even more so than a yawn)… And they prove it to the world with an ever growing viral chain of videos of skype users cracking up one after the other. [Read More...]  Read More →

Marketing with “Yahoo Answers”

Did you know that Yahoo Answers is the #2 reference site on the internet? It’s right behind Wikipedia, and yet, it is often overlooked by most as part of an overall internet marketing plan. However, because of its high traffic, it deserves serious consideration. If you aren’t familiar with it, Yahoo Answers is a place where people can ask a question about any topic and people can post replies. The person who asked the question chooses... [Read More...]

Social proof: The key to success

The only way to succeed with Web 2.0 marketing is by focusing all your efforts to just one clear and precise goal. And this is where most social marketers “get it wrong”. The goal of social marketing is not to generate sales directly from Squidoo, Facebook or YouTube; the goal is to generate something far more valuable for your business: social proof. Ironically, “social proof” has become a buzz-word in the web marketing arena.... [Read More...]

Twitter Marketing 101

In this first episode of Marketing Factor TV, I’ll show you the basics of how to use Twitter.com to market your website or blog. This video is an experiment: If the feedback is positive, I’ll try to publish videos like this one on a regular basis (on a whole bunch of interesting topics), so please take some time after watching it and leave your comments… [Read More...]  Read More →

5 Hot video sites you didn’t know

Whenever someone mentions “online video”, most people think about YouTube immediately (that’s the power of brand positioning at work). But there is an entire universe out there in the wild web just begging to be discovered. Here are 5 relatively unknown, but still very hot, Web 2.0 video sites. Take the time to visit them and explore their potential. And if you happen to know another cool video website that readers of this blog... [Read More...]

Are you LinkedIn?

If you are a professional with a large network of associates and co-workers or if you are self-employed and network for the purposes of finding new clients, then you need to be LinkedIn. LinkedIn is a Web 2.0 social network for business professionals that makes you more approachable and gives clients, associates and customers another way to contact you. As social networking increases in popularity people will seek out these means of contacting you... [Read More...]

The machine is us/ing us

One of the most frequent questions new internet marketers ask is “What is web 2.0?”. And it is something that very few people actually know how to answer (due to the HUGE amount of concepts, ideas and trends that Web 2.0 encompasses). One of the best answers so far comes from Michael Wesch in the form of a video titled “The machine is us/ing us”. In this video, Michael “talks” about the ethnography of Web 2.0, and... [Read More...]